A recent article on CSOOnline.com reviews a research project conducted at Cambridge University. In this project, researchers were able to predict several personal characteristics (race, ethnicity, sexual orientation, religious affiliation, etc.) based upon a detailed analysis of Facebook "likes." The overall point being made by researchers is to demonstrate how seemingly innocuous yet publicly available digital data can reveal more about you that you might think. A pretty powerful teaching point for use in your SETA programs :)
A copy of the study may be found here, and is also linked off of the CSO magazine article. It's a very short read...enjoy! Oh, and take a moment to dig into Table S1 of the research article; it lists some of the most common "likes' which were most revealing of personal traits/characteristics. While some were fairly obvious, a few raised my eyebrows.
No comments:
Post a Comment